MINDBODY APP WEBSITE
The MINDBODY App web project was the final touch to a very busy 90-day project. Starting with focus groups and much-needed research, our team embarked on what would become our new consumer identity. This site was the first introduction to our new "Radiance" brand identity. We learned that our target end user was a woman between the ages of 24 and 32, an urban dweller, who worked out several times per week. As we crafted our digital campaign around this persona, it was important for us to represent the modern, kick-ass career woman in her element, balanced with a playful and welcoming color palette promoting inclusivity for those who are new to working out.