This project is very special to me, as I got the opportunity to pair up with some of my dearest creative friends, Cana Family. Jory approached us for a brand and web experience to reflect his point-of-view and complement his furniture. Because Jory's furniture is for the wild at heart, we wanted to embrace that as the core of his brand. We started ideating with the goal of bringing Jory's incredibly curious and sometimes whimsical mind out in a tangible, digital form. As each photo shoot and collection got crazier than the next, we embraced his incredible thought process and helped facilitate it into a synthesized brand. We found ourselves ordering cheerleader outfits from the '50s on Ebay, hiking furniture into remote locations, and visiting local lumber yards and metal shops. Nothing was reined in, everything is on the table—and that's just who Jory is.